James Lamar is a traveling sound therapist from Central Pennsylvania. He spreads healing frequencies and soothingly beautiful harmonies throughout the state and surrounding areas. Furthermore, he promotes awareness and unity, and shares insight, experience, and recommendations about his own vegan journey.
James approached me in the Fall of 2024 in need of a logo design, full branding package, and knockout website build to match. His main pain points that he had expressed were frustrations with Wix and Canva, distinguishing himself from the organizations he services and his competition, eliminating the redundancies of bookings, and having a cohesive space where clients can view his events and offerings regularly and exclusively.
Logo Seal
Wordmark/Logotype
Logo Icon
Business Card with QR Code
Watermark Overlays
Email Signature
Email/Newsletter Header
The first part of this project was to create a logo that aligned with the needs of his business. Following an extensive brand audit, we revamped the concepts within the business, reconstructed the mission and vision statements, and outlined key messages, themes, and symbols. James requested a signature-style logo and chose from a broad selection of fonts until we found the perfect one! We decided upon a palette that reflects morning dew and rays of light. He received many different variations of his logo suited for used in several applications.
Next, we created marketing materials to aid in the promotion of his new look and brand recognition. I designed a business card with a QR code that links directly to his I am James Lamar events page. We reviewed several different paper finishes and thicknesses; I guided him to his perfect business card style. In addition, I curated an email signature and a newsletter header for his use in email correspondences.
With the logo design and brand development complete, it was time to stage a photoshoot! James opted in to the Branded Candids package, which gave him a few different options of settings, props, and edits suited for various uses.
To alleviate some of the headache caused by uploading of his brand kit to Canva, I created a service to help him and other clients with the same discouraging struggle; I loaded all fonts, colors, patterns, and photos to a shared Canva file, and even created some starter templates to guide his first designs and content creations. With this brand buildout, James received his new branding fully loaded into his Canva brand kit and ready to use!
Now all that was missing was the website to connect the dots... James expressed mild frustration and concern that he had just locked into a Wix web-hosting and site builder plan prior to requesting my services. I assisted in weighing options and ultimately decided to continue with a Wix website build. I maintained a fun and modern, yet serene flow between the pages and was sure to check with my client to ensure everything came together just right.
James Lamar's website is loaded with features to reallocate his time and effort from the dull, recurring tasks to things that are more worthwhile like upgrading his business: a contact form to automatically screen his clients and gather the information needed to schedule his sound baths, an events page where he can upload the events as they are scheduled and direct his audience straight to his page, and information about the ancient practices of sound healing and light education on the tools he utilizes.
All of this will help to avoid repetition, minimize stress, and ease the flow of intake.
