Kinetic Movers LLC is located in York, Pennsylvania. Karsten Desario founded the company to meet a need of supply and demand and to provide opportunities for the general unemployed in and around York City.
Our first collaboration was in the fall of 2023. I suggested logo vectorization and lite branding to emphasize some of the values of the company. Karsten highlighted Kinetic Movers' ability to facilitate a move from start to finish, allowing for peace of mind for the client. Moving is stressful enough, after all.
Original Logo
Branded Monogram
Branded Horizontal Logo 1
Branded Horizontal Logo 2
Branded Horizontal Logo 3
Branded Horizontal Logo 4
After some basic branding and creating a couple more responsive variations of the logo, I created custom icons for the brochure as well as a QR code that links directly to their website. Karsten advised me the website was in the process of being updated, so between the information that was presently available and further conversations, I was able to draft the updated copy for his brochures.
Next, we created a 2-sided 6"x9" postcard design for a mass client mailing. While maintaining the specified prepaid mailing guidelines, I delivered a unique and eye-catching design sure to catch the eye of potential clients.
Post Card - Front
Post Card - Back
Trifold Brochure - Outside
Trifold Brochure - Inside
By the conclusion of our project, Karsten was ready to market and promote Kinetic Movers LLC and expand into the moving company they are today!
