Milkshake Supply Co. was dreamed into existence in the late spring of 2025 in York, Pennsylvania. Owner Ashlee Deller founded the company as a passion project and declaration of self-love to herself and the world. Milkshake Supply Co. is a body-positive fitness brand designed for all bodies, from curvy cuties to muscle mommies and everyone in-between.
Ashlee wanted a logo design that encompassed the strong, youthful, playful nature of her brand, while maintaining a mature demeanor as a fitness and lifestyle brand to appeal to both the female and male audience. Following a branding & identity consultation, we established the main goals of the company are to sell via e-commerce platforms. Her immediate needs are to design apparel and to generate a following.
Ashlee provided sketches of logo concepts that she collaborated on with a local artist and mutual friend. From there, I worked to refine the sketches while honoring the original vision of the artist. I began on my iPad in Procreate for the sketching and drafting stages, then transitioned to Adobe Illustrator for final clean logo vectorization and final touches.
